Cool Company To Work For #9: Sweaty Betty PR

Mar 22, 2014

Public relations is a fast-moving, exciting industry that employs people across a wide range of areas including business, writing, design, fashion, IT and much more!

Sweaty Betty PR is headed by Roxy Jacenko, who founded the company when she was just 24 years old. Fast forward 10 years and Sweaty Betty is now one of the dominant PR agencies in Australia for fashion, beauty and lifestyle.

From the Sweaty Betty PR website:

“We are fresh, original and modern in our approach. PR is not one size fits all. We take the time to learn who you are, what you need and who you are trying to reach.Sweaty Betty PR commit to providing the best – day in, day out, resulting in the best coverage, service and ideas for each and every client. We have redefined PR through our relentless pursuit for perfection in everything we do. The results speak for themselves.”

Some of their clients include:

– Big W

– Quiksilver

– CLEO

– Converse

-Byron Bay Cookies

– A host of celebrities, sports personalities and designers

There are certainly perks of the job including lots of celebrity visits to the 700m sq. show room that holds samples of lots of the clients products, cool freebies of these products  and being able to attend some awesome events such as restaurant openings and product launches.

If you think you can handle a dynamic workplace, are an excellent problem solver and creative mind with passion in design, writing or business then PR may be the place for you!

At HSC CoWorks our coaches continually stretch and challenge our students, not just providing HSC Tuition, but preparing students for success after the HSC. We actively encourage students to look ahead not just to University but also to their dream career within an inspiring and leading Company. Having this type of long term vision is not only encouraging but is one of the most successful tools our students can use in order to push themselves out of their comfort zone towards a great HSC result.

“Let’s Talk About the HSC”

The ultimate podcast for students and parents navigating the journey of the HSC. Presented by HSC CoWorks, each episode dives into the challenges and triumphs of the HSC experience, offering expert advice, study tips, and insights into achieving academic success.

Whether you’re preparing for exams, managing stress, or looking for ways to stay motivated, this podcast is your go-to guide for all things HSC. Join us as we chat with educators, students, and professionals to help you thrive during this important academic milestone!

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What a week 🔥 
That’s a wrap on the April Study Bootcamp! 
Focused. Productive. Energising.
Our Bootcamp students showed up every day ready to train and push themselves .. and it showed.
Real progress isn’t built in a single session. It’s built through consistency, accountability, and being surrounded by the right people.
Proud of every student who committed to the process this week. This is how momentum is created. 🚀
#hsccoworks #hsc2026 #hscbootcamp
We asked our coaches for their #1 tip to Year 12 students going into Term 2 (term 3 of your HSC year). Here’s what they said 👇
Zara (English): Stop memorising essays.
Alex (Maths): Do past papers with no notes first.
Jack (Economics): Teach a topic. Stumbling = your next study target.
Ella (All Rounder): Know your syllabus inside out.
Which tip will you implement first?
#HSCCoWorks #Term2 #StudyTips #HSCCoaching Year12
Your HSC mountain won’t climb itself 🏔️ 
Daily plan ✅ 
Daily mindmap ✅ 
Daily submission ✅ 
Ask a Coach ✅
Tick them all off and keep that streak alive. 625 days is the record. What’s yours? 🔥
3 mistakes most HSC students make in Term 2…
And yes, you’re probably doing at least one of them.
1. Spending most of your time on subjects you’re already good at. Feels great. Does nothing for improving your end results. Your weakest subject has the most room to move and that’s where the immediate gains are.
2. Saving past papers for the week before trials. Past papers aren’t revision. They’re practice that identify strengths and weaknesses. Do them early enough that you can actually act on what they tell you.
3. Studying more hours but without intention. Re-reading notes. Highlighting. Rewriting summaries for the 4th time. Your brain is comfortable but it is not pushing you into the next level. Active recall and practice questions are uncomfortable for a reason. Get them done every day, not just in the lead up to the assessment. 
Term 2 is where the biggest progress can be made. Small adjustments now = big results in October.
#hsccoworks #hscstudytips #hscmotivation #hsc2026
After working with hundreds of HSC students, we can tell you that the highest achievers are simply following a formula. A simple formula which anyone can follow... 
They’re not necessarily studying 10 hours a day or sacrificing their entire social lives. What sets them apart is a mix of habits, mindsets, and strategies that most students either don’t know about or know about but don’t consistently apply. Here’s what we’ve observed and how you can apply it.